Top 10 Best "MTV" Products

Selections from MTV's 100 Greatest Pop Songs

Hal Leonard Corp.

Books

The Branding of MTV

Paul Temporal

MTV

The Branding of MTV

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future.

This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built.

Global brands do not just arrive by accident - they are carefully and strategically built to match the needs of their target markets. They evolve with those target markets as lifestyles, wants, needs, attitudes, opinions, interests, and many other factors come and go. In addition, global brands successfully manage the differences across countries and cultures.

MTV has managed to do all of these things with startling consistency, anot...

For product reviews and more information: The Branding of MTV

Raising a Christian Daughter in an Mtv World

Mary Ruth Murdoch

Books

MTV France (MTV Guides)

Anna E. Brooke
Nathalie Jordi
Lauren Sommer
Anna Sussman

Books

Mtv

Tom McGrath

Books

Inside MTV

R. Serge Denisoff

Books

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What Makes Business Rock

Bill Roedy

Books

MTV Ruled the World

Greg Prato

Books

Monopoly Television

Jack Banks

Books

MTV Europe (MTV Guides)

Lauren Berger
Naomi Black
Ari Cohen
Valerie Conners
Christi Daugherty

Books

MTV's The Real Real World

Puck...Pedro...Eric...Tami...Neil

If you thought their lives were open books, you haven't cracked this one!

You always suspected that the fights, affairs, stunts, and secrets of every Real World cast generated plenty of wild behind-the-scenes drama that could never make it on air! Now find out the truth.

Become the ultimate fly on the wall as The Real Real World uncovers the whole story of the series first four seasons in New York, LA, San Francisco, and London. Crammed with candid photos, exclusive interviews, and never-before-seen episodes -- along with uninhibited commentary by the casts, crews, and producers -- this intimate scrapbook delivers the dirt on the events and personalities that made each season unforgettable. You'll hear about:

What the housemates really thought of one another. Did Kevin and Julie ever truly patch things up? Who were Tami's friends (other than Tami)?

The hidden sparks between cast and crew. Which flirtatious cast members in New York and San Francisco kept the crews on their toes?

For product reviews and more information: MTV's The Real Real World

MTV's The Real Real World

Hillary Johnson
Nancy Rommelmann

MTV

MTV Uncensored

MTV

Books

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